Need For Product Flexibility In Vending Machines

Customer tastes and preferences keep changing with changing times. As we all know vending is a customer influenced business and it is very important for the operator to keep himself updated with changing needs of customers. It might also happen that one customer prefers one product while the other prefers another kind. If possible the operator should make necessary arrangements for offering both of them together.

Customer’s preferences are also influenced by the location. More the number of customers in an area, more diverse are their tastes. A recent survey on customer preferences in case of cool drinks was conducted and the results show that nearly 38.6% prefer coke, 27.4% prefer Pepsi while the remaining 34% prefer other soft drinks.

Assuming that you are an operator vending coke alone in your machine means that you are losing 61.4% of customers. Hence the perfect solution to this problem is to offer a wider range of products in the machine. This can satisfy your customers and result in repeat buying.

Vending operators should not stick to one particular product. Usually these days’ customers like to try out latest products introduced into the market. Operator should make use of this situation by offering them in his machine. In case the demand for these products fades away after a certain period of time, he can replace them with the earlier product.

Offering branded product is another perfect choice the operator has. These products are popular, easily recognisable and have wide acceptance among customers. One more benefit with them is that they are internationally advertised and hence operator need not take up any particular promotional activities to advertise them. Placing them in the machine alone will do wonders for him. Moreover customers prefer branded items when compared to the local unbranded ones.

The best way to keep customers happy is by offering them a wide range of products to choose from. By implementing these small changes, you are sure to reap huge profits.