Monday, May 12, 2008

Developing Brand Name Of Your Planet Antares Vending Business

“First impression is the last impression.”
This famous quotation is very true, especially in case of your vending business. The perception of your Planet Antares vending company in the market place is crucial to your long term success. Separating yourself from your competition by utilizing a professional website, an impressive brochure and other marketing techniques are important for winning a new business.

Here are few of the critical elements that can make or break the brand name of your vending business:

1) Corporate identity
This implies the visual entity or identity of what your brand looks like from its logo, business cards, letter head and other symbols.

2) Brochure
Your Planet Antares vending business is unique and special. When the selling process starts, you need to communicate with the customers through a comprehensive and impressive brochure. If you have a professional brochure, it will immediately establish credibility.

3) Truck signs
Take advantage of the free advertising options like truck signage for branding your business vehicles. This is a really cost effective tool for your vending business promotion and brand development.

4) Machine fronts
Using durable tuffronts is a great way to give a facelift to your old vending machines. These pre-cut plastic panels replace the existing exterior panels on your vending machines this also helps in promoting your brand to client locations.

5) Website
This is a channel for reaching the online vending prospects who search the web for vending operators. When they are looking for a new service provider, they will use the net and not the traditional phone book. Make sure that your website stands out from the crowd and looks sophisticated. It should also appear on the first page of the popular search engines.

Thursday, May 8, 2008

Greater Importance To Vending Truck Drivers Comfort

More space is required for product upsizing, especially the 16 and 20 ounce cold drink bottles. The loads are getting heavier on both the driver who lifts them and the vehicle that is carrying them. Due to this, it has become imperative for suspension systems to be stronger. There has to be more room in the body and the bottles have to be arranged in a way that minimizes the bending and lifting needed in the process.

Now, Planet Antares vending operators have to consider vehicle capabilities, ease of use and driver comfort features. The traditional step in van still remains the preferred choice among vending operators. On the other hand, the advantage step vans offer ease of loading and has become crucial with the growth of bottles. Moreover, it allows the driver to access the merchandise without leaving the vehicle.

Also, a lot of Planet Antares vending operators are discovering that there are other options to consider in trying to reduce the driver’s work load and simultaneously achieve greater cost efficiencies. Bigger chassis, while a higher capital outlay, can offer greater driver comfort, better maneuverability and higher cost efficiency over the long term.

You will also need to consider the individual needs of your vending business while deciding upon the trucks and the requirements for enhancing driver comfort. Operators with dedicated food trucks are more likely to want built in temperature controls.

The increase in truck loads has encouraged Planet Antares vending operators to pay attention to driver comfort, be it outside or inside the vehicle. The top priority is the ease of loading the vehicle while buying a new route vehicle. It is suggested that you buy a dedicated beverage truck so that only beverages can be transported through it. Separate vehicle can be purchased for transport of snacks. This will make loading of trucks much easier leading to higher driver morale and focus of his attention on the tasks at hand.

A common mistake made by vending operators when buying a truck is underestimating the weight of the vehicle. As a Planet Antares vending operator, you will need to assess the real weight of a typical truck before deciding what size chassis to buy. Also, consider the capacity of drinks to be carried on the trucks.

There are several considerations that you have to keep in mind while choosing the chassis for your vending business. These include proximity of service centers, fuel economies, warranties, low frame height, turning radius and driver comfort.